B2 ( project): ADVERTISING: relaunching a product.

• Information and listenings about advertising

video- branding
script video- the idea behind the logo

• Classroom task: An advertising campaign

STEP 1: learn the language for discussion.
DOWNLOAD THIS FUNCTIONAL LANGUAGE:
Useful classroom language for the advertising campaign: 

• putting forward new ideas
• reacting positively to new ideas
• reacting negatively to new ideas
• summarising/recapping (recap)

STEP 2: relaunching the product, aspects to consider:

• changing the name
• changing the packaging
• changing the advertising to target a different age group
• drop/raise the price

STEP 3: post your notes and final decisions onto Trello. You will see some windows, named: Group 1 4ºA, 4ºB,etc.

STEP 3: create your poster.

Think about the visual impact and remember to create a poster with your product. You can use www.canva.com to create your poster.

The secretaries can post their summaries in the comments section.

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• CLASSROOM PROJECT SAMPLE from the students at the EOI Motril: 

WATCH THIS OUT:
BELOW IS YOUR PRODUCT CAMPAIGN POSTER.
Here's your document with the agreements reached in class on the advertising campaign by you ( the Marketing Department).

IDEAS ORIGINALES DE ALUMNADO DE 4º.

The posters have been created by students at the 4th year Nivel Intermedio B2.1

EXCELLENT TEAMWORK!!

MANY THANKS!!